Eight Markers to Help WEMCO Members Survive and Prosper in the Pandemic and Post-Pandemic World
By Dave Marquard, WEMCO Tech Chair If I had anhourto solve a problem and mylifedepended on the solution, I would spend the first 55 minutes determining the proper question to ask for once I know the proper question, I could solve the problem in less than five minutes. ----- ALBERT EINSTEIN, DECEMBER 19,1917 Much has changed over the past century since Einstein made this observation. But one fact has not changed: how well you define a problem determines how well you solve it. I have had the distinct honor and privilege of writing this column for several years now and none of them havebeen more important to me than this one. This is because none of us have ever faced a personal and business crisis in our lifetimes like COVID-19. I was a cop in Ohio before I started my businessesand I thought I had seen everything too horrible to mention. But this disease is different. It has touched the lives and businesses of everyone on this planet in a way that challenges and frightens